Reputation marketing is a strategy that involves collecting good reviews from your customers and remarketing those reviews on social media platforms, and web 2.0 properties. These good reviews will help to build trust for your brand in the local market. Having good reviews will attract new customers to your business and increase your sales.
There are a lot of different strategies businesses can use to market their good reputation.
Here are 3 main area’s a good reputation marketing strategy should address.
So, as you can see, your business reputation has actually become part of the buying process for consumers from start to finish.
Whether you participate or not…
When you consider the amount of trust that consumers have for business with reviews, it almost seems foolish not to have a reputation marketing system in place.
Managing your online reputation consists of collecting and responding to your good and sometimes not-so-good comments or reviews left by your customers on the various directories.
As we stated earlier,
“89% of consumers read BUSINESSES RESONSES to reviews.”
Customers want to know that you are engaged with them. They appreciate it when you respond to their raving reviews about your business.
On the other hand, it looks kind of weird when you have great reviews and at a minimum, no one says, “Thank you…”
Building your reputation in the local market by collecting good reviews can be easy and is a great way to gain more online exposure. The key is having a system that collects the reviews for you.
A good system will notify your customer at a specific time after the buying process to leave a review on a specific directory, depending on what directories you have set up, and where the review is needed.
It is always a good idea to provide your customers a way to leave a review rather than having them go directly to your GMB or Yelp. This will allow you to create an email list of your customers that left a review for your business.
Capturing reviews can be done through your website, text message, email, or sign-in page depending on the type of business you have. If you are a brick and mortar you might have a sign-in form on a tablet on your counter.
If your business requires you to go to the customer like plumbing, electrician, or contractor, then perhaps a text message with an email follow would be best.
Ok, let’s talk about marketing your reputation.
Here are some of the ways you can market your online reputation.
We like to say,
“The Best Form of Content You Can Market Is, Your Own REPUTATION.”
Statistics also show that 77% of users would leave a review if asked…
Think about it…That’s HUGH! Almost 8 out of 10 of your next customers would be willing to leave you a review!
The key is to have a system that will market to your customers around the time of purchase as well in the future ALL on “AUTO-PILOT.”
A great place to start is with your current client database. If you do not have a list, then this is a great time to start creating a list with a sign-in form for new customers. You will be surprised at how fast you can grow your list AND reviews!