Digital marketing services for small business is becoming increasingly popular among small businesses, especially in local markets. They offer a wide range of benefits including increased brand visibility, better customer service, and improved conversion rates. If you are going to compete in todays market, you must have a solid digital marketing plan in place.
What Can Small Business Marketing Do for Your Brand?
Your marketing plan needs to expose your brand message to the right audience at the right time. A good marketing agency can help with this by creating an effective strategy that will reach customers where they spend their time online. This includes social media platforms like Facebook, Twitter, Instagram, Pinterest, Google+, YouTube, LinkedIn, etc., as well as search engines such as Bing, Yahoo!, Ask, AOL, Baidu, Yandex, DuckDuckGo, etc.
Setting up you brand foundation and then feed your companies message to them will help send the appropriate signals to Google and increase your brands visibility.
Here are 9 Examples of Digital Marketing Services for Small Business
Social Media Management
Social media is an important part of any digital marketing services for small business plan. It allows you to connect directly with potential clients through various channels. These include but aren’t limited to Facebook, Twitter, Instagram and other sites. Social media helps build relationships between your company and its target audience. You should be posting regularly on these networks so people know what you do and how great it is!
Search Engine Optimization
Search engine optimization involves making sure your site appears high in search results when someone types keywords into a search bar. SEO also makes sure your content is relevant to those searching terms. The more times someone visits your page or clicks on one of your links, the higher your chances of appearing in organic search results.
The first step towards improving your website traffic is knowing which words and phrases bring visitors to your site. Keywords are used to find websites similar to yours and determine if there is enough demand for your product or service. Once you identify keywords related to your products and services, you need to make sure they appear frequently throughout your web pages.
Content Creation & Distribution
Creating quality content is key to building trust with your audience. Content creation means writing articles, videos, podcasts, infographics, white papers, eBooks, webinars, etc. Once created, distributing your content across all available channels is equally important. Make sure you use different formats depending on who you want to read/listen to your information.
A professional looking website design is essential if you want to attract visitors from your local market and around the world. Having a professionally designed website increases your credibility and gives off a positive impression about your business. Websites need to be mobile friendly too. People don’t just visit websites anymore; they access them via smartphones and tablets. So make sure yours looks good on every device.
Online Reputation Marketing
Amazon has trained us well when it comes to giving company reviews based on their performance. Remarketing good reviews is a great way to get new customers. Managing your customer reviews by responding to good reviews as well negative reviews shows your potential customers you care about their experience.
Their are software that can be used to automate the review gathering process as well the remarketing of the reviews to multiple social media platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Some software even optimize the review request and allow the business owner to address any customers with issues.
Analytics software tracks visitor behavior on your website. By analyzing data collected over time, you can identify trends and patterns which allow you to improve user engagement and conversion rates. Google analytics and Google Search Console are free tracking services offered by Google to website owners.
There are also a variety of subscription services that offer additional insight into your website data. Some of the data is more related to the on-page optimization of the website versus what the website traffic is doing.
Conversation Rate Optimization
Conversion rate optimization is important because it allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have. By optimizing your conversion rate you can increase revenue per visitor, acquire more customers, and grow your business.
For example, if a landing page has a conversion rate of 10% and receives 2000 visitors a month, then the page will generate 200 conversions per month. If the conversion rate can be improved to 15% by optimizing different elements on the page, the number of conversions generated jumps by 50% to 300 per month.
There is always room for improvement when it comes to increasing conversions, and the best companies are constantly iterating and improving their sites and apps to create a better experience for their users and grow conversions.
The first step towards lead generation is understanding what type of leads you’ll be generating. There are two main categories of leads that businesses should focus on – hot leads and warm leads. Hot leads usually come through paid advertising campaigns while warm leads often come through organic search optimization or relationships with current clients.
Once you know this, you can start creating offers with leadpages that target these specific audiences to create additional sales.
What Digital Marketing Services are Best for my Business?
Every business is a little different when it comes to creating a digital marketing strategy. Each business has it’s specific goals it is trying to improve. As well depending in the type of business, cost of product, how the product is fulfilled, business location and where the customer are, all of these things will play a role in determining the best marketing strategy.
How Much Does Digital Marketing Cost?
Digital marketing companies typically offer a variety of packages ranging from $800.00 per month to over $10,000.00. Obviously the price of your digital marketing package will depend upon the size of your company and the return on your investment or ROI.
As you can image if you are a car loan selling $30,000.00 to $60,000.00 vehicles margins are a lot different then say a local plumbing company who’s average customer is around $500.00.
Doing a initial discovery form along with a analysis of all your online assets will help you to establish a baseline to build from. In many cases businesses unfortunately have no idea how well there website or online ads are performing.
In conclusion, I hope this article helps you understand some of the basics about digital marketing so you can make an informed decision on what digital marketing is and what digital marketing strategies might be a good fit for your business. Of course you want to have an analysis done so you have live data to support your decision.
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