LBD Digital Marketing Reach More Local Customers Wed, 05 Jan 2022 23:47:15 +0000 en-US hourly 1 Top 10 Social Media Marketing Ideas Wed, 05 Jan 2022 23:47:15 +0000 Continue reading "Top 10 Social Media Marketing Ideas"

Here is a list of your top 10 social media marketing Ideas that you can easily complete when you have an extra 15 minutes and you’re not sure what to do to help you grow your business?

You know those moments where you have just enough time to do one more small task before you leave for the day, pick up your kids, handle a customer service issue, perhaps pick up your kids or get on that call with your client…

You sit there thinking about what to do and then you hop on your phone and onto your favorite social site.

And then you say to yourself, “Hey, it’s just 15 minutes. I can take a few minutes to enjoy a little social break.”

Or maybe you spend your day moving from one project to the next and just feeling stressed. And you’re thinking, “Did you just say take a social break? I’m still trying to figure out how I’m going to get more customers from Facebook or how I’m going to increase my followers on Instagram.”

So whether you need ideas to grow your social presence or need a list of suggestions to use in those brief moments of time, I pulled together a list of things that you can do during those quick moments of the day to help you to keep growing your business.

So, let’s dive right into our;

Top 10 Social Media Marketing Ideas

1. Make a list of what social sites are bringing you the most traffic:

To make this list, log into your Google Analytics and click on the links to follow this sequence: Acquisitions > All Traffic > Referrals

You’ll see a list showing which social site is generating the most referral traffic to your website. Each site is linked to a breakdown of the actual posts people clicked on to reach your site.

My top referral source is Pinterest. When I’m in this section, I click on the Pinterest link and it takes me to a breakout of the top pins/images that brought people to my site. To help me better understand what people are interested in, I write out my top 10 pins and the number of traffic clicks from those images to my list of my top social sites.

I can also track my traffic from LinkedIn, my newsletter, and all the places where I do guest blog posts but not Facebook. Right now, Facebook is the only program that won’t give me more information other than the number of people who came to my site.


2. Read and comment on one of your favorite blogs:

Take the whole 15 minutes to really read the article (not just scan it) and think about your comment. What could you say in your comment to really add to the conversation?

If you can’t add to the conversation, move on to the next blog post or another blogger’s site. It’s OK if it was something that was posted a couple of weeks or a month ago. The point is to spend some time crafting your comment so that you can contribute the conversation and maybe even start a connection with your favorite blogger.


3. Do a mini-brainstorm social session:

Brain Storming

Is there one social site that you’ve been meaning to give a little attention to help you grow your followers? Try doing a little brainstorm session.

Start by looking at the top content on that site and make notes about what’s connecting with your fans. Now list 5 ideas that you could do to help you create or find more of the type of content your fans want to see more of.

And since you’re keeping this to 15 minutes, there’s no time to judge your ideas, just keep writing down everything that comes to your mind.


4. Check what’s going on with your Twitter account:

To see what’s happening with your Twitter account, click on Twitter and click the link to take you to your Notifications section. This is the place where you’ll be able to view your recent activity.

When I log into my Notifications, I usually do these steps:

Did someone new follow you? Click over to their profile and decided if you want to follow them back. Look through their tweets and retweet a post of theirs or comment on one of their tweets.
Did someone share your blog post or promote your products? Hit the reply button under their post and thank them for sharing your stuff. I usually add in a personal note to show that I’m not automating these thank you messages.


5. Update your LinkedIn profile:

Sometimes we get so busy that we forget to add what we’re working on to our LinkedIn profile. I know this one well – it happens to me all the time!

Your LinkedIn profile is super important because if someone runs a Google search of your name, your LinkedIn profile will come up as an option.

This may be one of the first places where a potential customer or partner will first learn about you so you want to make sure that your information is up to date.

To update your information, log into your LinkedIn profile, go to the Edit Profile section you’ll see the edit pencil next to all the sections } and ask yourself these questions:

Did you recently add in a new product or service? You can add that to your profile under the Project section.
Did you write a guest post on another blog? Add in the link in the Publications section.
Have your services changed? Make sure you update that in your Summary section as well as in the Experience section.


6. Find new people in Instagram to follow:

Doing a search for people who do the same work as you do is a great way to see how others in your industry are using Instagram. Run a search for your company’s keywords in the search feature the search looks like a magnifying glass and see who comes up.

When I first started using Instagram for my business, I ran a search and found a ton of people to follow when I searched for small business and subscription boxes. I also found that when I followed people who were like me, several of them followed me back.

Also, make some notes about what hashtags they’re using! I found several of my strongest hashtags from checking out what others who were doing the same type of work as me were using.


7. Check your numbers in your social sites and set goals for each one for the month:

I usually do this at the end of every month so I can track what’s growing and what site needs a little help. And then I add in a goal number for the next month.

If you don’t know where to start, go into all the social media sites you’re currently using and write down all the analytics numbers like your followers, details about your posts like what day of the week you posted it, and other programs like your email list that you’re tracking.

As you continue to monitor these numbers, you’ll learn which ones create traction for your business and help you make more sales. And these are the ones you’ll want o focus on each month.


8. Find new boards to follow in Pinterest:

One of the best ways to help you grow your Pinterest account is to find new boards that are posting new content for you to re-pin on Pinterest. Run a search for new boards at least once a week.

Pinterest’s search feature is so easy to use and it’ll help you look for new people, boards, and pins. Just type in the words you’d use to run a search on Google.
This search is a huge help to look for more content to add to a board that you just started or want to grow. You’ll be able to find people who have already done the search work and just re-pin several of their pins. And depending on their content, go ahead and follow them or just their board.
Pinning and Re-Pinning can be a phenomenal source of traffic to your website


9. Check your top posts on your Facebook business page:

For many businesses, this may be the first thing one decides to do and work on. We kind of kept this to the end of this article so you can work on the outer things that may also benefit your business as other sources of marketing.

Now let’s get into it…

To access this information, go to your business page. Look for the tab on the top of your fan page that says Insights and click on that button.

Then start tracking the activity from your Facebook posts. I used a word document but you can set up a spreadsheet or just write it out on a piece of paper.

After you’ve logged into your Facebook business page Insights, review your posts and answer the following questions:

What were your top 5 posts for the week?
What time of day were they posted?
What day of the week were they posted?
What was the topic or message of these posts?
Did you add a video, photo or ask a question?

The more you check your Insights, the more you’ll start to see patterns emerge. You’ll start to see what type of content speaks more to your fans and what posts create more engagement with your potential customers.

Having an idea of what your Facebook Business Insights tell you gives you a better sense of direction for your Facebook Marketing.


10. Remember how Awesome you are!

Take a moment to think about how far you’ve come, all the cool things you’ve done, and make a quick to-do list of what you want to work on next.

If you’re ready to approach your marketing differently in 2022, we would be elated to help!

If you’re tired of aimlessly posting wherever and everywhere and getting nowhere. If you’re done with the weekly struggle of what to post or what sites to use, it’s time to do something different to develop your custom marketing messages.

Click HERE to receive your FREE social media consultation

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Search Engine Optimization St Paul MN Tue, 30 Nov 2021 01:32:26 +0000 Continue reading "Search Engine Optimization St Paul MN"

What is search engine optimization St Paul MN?

Search Engine Optimization St Paul MN is a great strategy for local business looking to increase traffic to their website, GMB or  other online asset.

Search engine optimization is a way to help your website rank higher for certain keywords. SEO or Search Engine Optimization can be defined as the process of affecting the visibility of a website on a web search engine’s unpaid search results. Put more simply, it’s about how high up on Google, Yahoo! and Bing you appear when someone types in your company name or service.

Search Engine Optimization St Paul MN


As one of the most important aspects of Search Engine Optimization St Paul MN, Local SEO is critical to every business’s growth.

It used to be that if you wanted customers in your area, you had to do things like print up fliers and mail them around town, put signs outside your business with information about what you sell inside or place ads on local radio stations were all viable methods for reaching new potential customers.

However, these are all old-world methods of attracting people who are looking for a local company. Nowadays finding the right audience is very easy.

Why? Google makes it easy!

With today’s technology coming at us fast and furious it’s hard to keep up with everything being thrown our way so how can we afford not take advantage of

-What are the benefits of SEO for local businesses?

The benefits of SEO for local businesses is it helps promote your company and services. However, this can’t be done without a strategy that makes sense for your industry, business size and customer base.


Possible channels to reach your customers:

-Paid advertising

Simply purchasing advertisement space to show your company’s products and services. This would require a smaller amount of knowledge on SEO. With the great competitiveness of out bidding for this space, advertisers typically pay a high CPM.

-Search Engine Marketing

Similarly, to paid advertising, a high degree of knowledge is required in search engine marketing St Paul MN strategy that only a subset of companies have the resources/expertise to do themselves, so SEO experts are brought in.

-Local SEO

Search Engine Optimization St Paul MN is the practice of optimizing your business for search engine rankings in a specific geographic area. It can be done by using keywords, citations and adding local information to the website such as phone numbers and addresses.

What are citations?

Definition: A citation in this regard is purely a “mention” for another outside linked location that typically include business information.

Citations in research papers serve a similar purpose to citations in Wikipedia articles, linking the reader to definitions, explanations, and other relevant data.

-Content marketing

Content marketing is a form of marketing that involves the creation and sharing of content to attract, engage, and retain a clearly-defined audience – in order to drive profitable customer action.

Content marketing can operate on many levels: corporate communications, public relations, digital strategy, social media management and customer experience management. The goal of this form of advertising is to create value for the reader by providing useful information they would not otherwise be able to find or afford.

Tools for digital marketers:

Tools for Marketing

-Google Analytics.

There are many tools that can help marketers. One of the most important is Google Analytics, which helps businesses to understand the audiences they reach with their marketing efforts over time and across media channels. This tool monitors visitor behavior on the site, show the areas where customers take certain actions, warning what isn’t working, all while gathering information about customers for further analysis.

– Google Search Console

Google search console is a free tool provided by Google to help you manage your sites. This tool will aid in the optimization of websites and provide you with valuable analytics on things like;

  • Performance
  • Search Results
  • Total Clicks
  • Total Impressions
  • Click Through Rate or CTR

Site Map Data

  • Coverage
  • Site Maps

User Experience

  • Page Experience
  • Core Web Vitals
  • Mobile Usability

Uber Suggests

Free SEO tool that connects to your website, Google Analytics, Google Search Console and provides traffic data, keyword data and competitive analysis.

-Online marketing tip

There are many ways to market your business online. One way is by setting up a Google My Business account, which will allow you to add photos, videos, and other content that will be visible on search engine results pages for the keywords you target.

– Research and understand your keywords – Write about topics that are relevant to your business  – Create a blog and post frequently

– make sure your site is mobile responsive – use keywords that are relevant to your business  – provide fresh content regularly  – be active on social media

– For Local business owners, the best search engine optimization strategy is to create a website that includes all the necessary information for potential customers.

The conclusion:

-Various ways locals can find info on a business.

This article was written for local business owners who are deciding which SEO strategy best fits their particular goals. I would start by emphasizing how it’s important search engine optimization St Paul MN for the local markets because this will give help you achieve high rankings in search engine organic results. This in term will help to off set costs for any advertising you are currently doing.

Schedule your FREE SEO Analysis TODAY!


Additional Resources:

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Digital Marketing Services for Small Business Tue, 14 Sep 2021 19:58:41 +0000 Continue reading "Digital Marketing Services for Small Business"


Digital marketing services for small business is becoming increasingly popular among small businesses, especially in local markets. They offer a wide range of benefits including increased brand visibility, better customer service, and improved conversion rates. If you are going to compete in todays market, you must have a solid digital marketing plan in place.

What Can Small Business Marketing Do for Your Brand?

Your marketing plan needs to expose your brand message to the right audience at the right time. A good marketing agency can help with this by creating an effective strategy that will reach customers where they spend their time online. This includes social media platforms like Facebook, Twitter, Instagram, Pinterest, Google+, YouTube, LinkedIn, etc., as well as search engines such as Bing, Yahoo!, Ask, AOL, Baidu, Yandex, DuckDuckGo, etc.

Setting up you brand foundation and then feed your companies message to them will help send the appropriate signals to Google and increase your brands visibility.

Here are 9 Examples of Digital Marketing Services for Small Business

Social Media Management

Social media is an important part of any digital marketing services for small business plan. It allows you to connect directly with potential clients through various channels. These include but aren’t limited to Facebook, Twitter, Instagram and other sites. Social media helps build relationships between your company and its target audience. You should be posting regularly on these networks so people know what you do and how great it is!

Search Engine Optimization

Digital Marketing Services for Small Business

Search engine optimization involves making sure your site appears high in search results when someone types keywords into a search bar. SEO also makes sure your content is relevant to those searching terms. The more times someone visits your page or clicks on one of your links, the higher your chances of appearing in organic search results.

Keyword Research

The first step towards improving your website traffic is knowing which words and phrases bring visitors to your site. Keywords are used to find websites similar to yours and determine if there is enough demand for your product or service. Once you identify keywords related to your products and services, you need to make sure they appear frequently throughout your web pages.

Content Creation & Distribution

Creating quality content is key to building trust with your audience. Content creation means writing articles, videos, podcasts, infographics, white papers, eBooks, webinars, etc. Once created, distributing your content across all available channels is equally important. Make sure you use different formats depending on who you want to read/listen to your information.

Website Designing

A professional looking website design is essential if you want to attract visitors from your local market and around the world. Having a professionally designed website increases your credibility and gives off a positive impression about your business. Websites need to be mobile friendly too. People don’t just visit websites anymore; they access them via smartphones and tablets. So make sure yours looks good on every device.

Online Reputation Marketing

Amazon has trained us well when it comes to giving company reviews based on their performance. Remarketing good reviews is a great way to get new customers. Managing your customer reviews by responding to good reviews as well negative reviews shows your potential customers you care about their experience.

Their are software that can be used to automate the review gathering process as well the remarketing of the reviews to multiple social media platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Some software even optimize the review request and allow the business owner to address any customers with issues.

Google Analytics

Analytics software tracks visitor behavior on your website. By analyzing data collected over time, you can identify trends and patterns which allow you to improve user engagement and conversion rates. Google analytics and Google Search Console are free tracking services offered by Google to website owners.

There are also a variety of subscription services that offer additional insight into your website data. Some of the data is more related to the on-page optimization of the website versus what the website traffic is doing.

Conversation Rate Optimization

Conversion rate optimization is important because it allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have. By optimizing your conversion rate you can increase revenue per visitor, acquire more customers, and grow your business.

For example, if a landing page has a conversion rate of 10% and receives 2000 visitors a month, then the page will generate 200 conversions per month. If the conversion rate can be improved to 15% by optimizing different elements on the page, the number of conversions generated jumps by 50% to 300 per month.

There is always room for improvement when it comes to increasing conversions, and the best companies are constantly iterating and improving their sites and apps to create a better experience for their users and grow conversions.


Lead Generation

The first step towards lead generation is understanding what type of leads you’ll be generating. There are two main categories of leads that businesses should focus on – hot leads and warm leads. Hot leads usually come through paid advertising campaigns while warm leads often come through organic search optimization or relationships with current clients.

Once you know this, you can start creating offers with leadpages that target these specific audiences to create additional sales.

What Digital Marketing Services are Best for my Business?

Every business is a little different when it comes to creating a digital marketing strategy. Each business has it’s specific goals it is trying to improve. As well depending in the type of business, cost of product, how the product is fulfilled, business location and where the customer are, all of these things will play a role in determining the best marketing strategy.

How Much Does Digital Marketing Cost?

Digital marketing companies typically offer a variety of packages ranging from $800.00 per month to over $10,000.00. Obviously the price of your digital marketing package will depend upon the size of your company and the return on your investment or ROI.

As you can image if you are a car loan selling $30,000.00 to $60,000.00 vehicles margins are a lot different then say a local plumbing company who’s average customer is around $500.00.

Doing a initial discovery form along with a analysis of all your online assets will help you to establish a baseline to build from. In many cases businesses unfortunately have no idea how well there website or online ads are performing.

In conclusion, I hope this article helps you understand some of the basics about digital marketing so you can make an informed decision on what digital marketing is and what digital marketing strategies might be a good fit for your business. Of course you want to have an analysis done so you have live data to support your decision.

Call (612) 405-0114 or visit Online Business Analysis for your FREE business review

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Why Your Business Needs Reputation Marketing Mon, 30 Aug 2021 16:45:30 +0000 Continue reading "Why Your Business Needs Reputation Marketing"


There are many reasons why your business needs reputation marketing


Reputation marketing is a powerful tool for businesses. It’s the most effective way to build brand awareness, increase customer loyalty, improve conversion rates, and drive more leads into your funnel. It is easy to get started with reputation marketing because there are so many different ways you could use this tactic in your business. So how do you know which one will work best? And what should you focus on first if you want to see results fast?

Here are some statistics for reputation marketing

  • 67% of all customer reviews are written on Google.
  • 45% of review requests were sent through text messaging in 2020.
  • Retail businesses sent more review requests than any other industry in 2020.
  • In 2020, the average open rate for review request emails was 69%

Reputation marketing can help boost your salesWhy Your Business Needs Reputation Marketing

It’s not to hard to see why your business needs reputation marketing

Businesses that have a reputation marketing strategy are able to build their brand and reputation. They can also increase sales, increase profits, and improve customer service. Reputation is the most important thing for a business because it’s what people think about you when they hear your name or see your company logo on something like an advertisement. If someone has heard of your company before and thinks highly of them then this will help with increasing sales and improving customer satisfaction.

Use Google My Business for Reviews

I great way to start your reputation marketing strategy is to have customers leave reviews on your business GMB or Google My Business. This allows potential clients to read about your services and products online.

There are a number of ways to ask your customers to leave reviews:

1) Ask them directly – You can send out email messages asking your customers to write reviews. If you don’t receive enough positive feedback from these emails, try sending another message after a few days.

2) Use social media – Posting pictures of happy customers on Facebook, Twitter, Instagram, etc., will encourage others to share those posts as well.

3) Create a special offer – Offer discounts or freebies to customers who post photos of themselves using your product/service

Share your Customer Reviews on Your Website

Adding customer reviews to your website helps make sure that potential clients know about all the things that you do well. This includes everything from how easy it was to get a hold of you to whether or not you were responsive to questions. If there are any problems with your services or products, having these comments posted will help better understand your customers needs.

You should always try to add at least one review per month. Customers say that reviews more than 3 month old are not considered. Furthermore, a lack of response to a good or bad review is considered a negative for customers looking online to make a purchase.

Google offers a free portal to businesses to manage their reviews but as you can imagine, most business owners are to busy running their business and do not have time to manage their reviews. For this reason It might be best to hire an agency that works with reputation marketing to manage your reviews

It easy to see why your business needs reputation marketing based on all the facts we have presented.


Reputation marketing can be a great way to grow your exposure in the local market. Having a system in place for your customers to easily add a review is key. By adding reviews and marketing your reputation you can increase your Google rankings, increase your CTR, and increase your sales.

If you would like to learn more about how you can implement reputation marketing as part of your marketing strategy click here Reputation Marketing.

If you would like to learn more about “why your business needs reputation marketing” and how you can easily implement this powerful marketing strategy click the link  Reputation Marketing.

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Search Engine Optimization Mesa Arizona Fri, 27 Aug 2021 05:08:56 +0000 Continue reading "Search Engine Optimization Mesa Arizona"

Search engine optimization is the art of making your website more visible in search engines. It’s a process that involves many different techniques, but it all boils down to one thing: getting people who are searching for what you offer on Google and other major search engines like Yahoo! or Bing. The better optimized your site is, the higher up those results will be when someone searches for something related to your business. This means more traffic – which can translate into new customers.

Search Engine Optimization Mesa Arizona

The Basics of Search Engine Optimization Mesa Arizona

What Is SEO?

SEO stands for “search engine optimization” and refers to any actions taken by webmasters to improve their websites so they appear at the top of search engine result pages. These actions include things such as adding keywords to titles and meta descriptions, creating content that attracts links from high-authority sites, using social media marketing tools, etc.

How Does SEO Work?

When users type words into a search box, these words get sent through an algorithm called the “spider”. When this happens, the spider looks at each page on your site and assigns a score based on how relevant the page appears to be to the user’s query. If the page has lots of good quality backlinks pointing towards it, then the page gets ranked highly.

Why Should I Care About My Website Ranking In Search Engines?

If you want to attract visitors to your website in Mesa Arizona, having a strong online presence is key. Having a well-optimized website makes sure that potential clients find you easily. And if they do find you, chances are they’ll stay longer than just a few seconds before moving on to another site. So why not make them come back again and again? That’s where search engine optimization comes in.

On Page SEO

On page SEO is the staring point of optimizing your website. On page SEO includes everything about your website itself – including its design, navigation structure, text formatting, images, videos, etc. You should focus most of your efforts here because it affects every aspect of your website. For example, if you have a poorly designed homepage with no clear call to action, then there won’t be much chance of attracting visitors in Mesa Arizona. But if you optimize your home page first, then you’re already halfway done.

Keywords Are Important To Your Site Rankings

One way to optimize your site is to use keywords throughout its text. By adding keywords in your text your letting Google know exactly what kind of information you’re trying to provide. Your keywords should also be included in your title tags and within your H1 tag. You should also include your keyword in your Meta description. All of these elements help tell Google what your site is about.

Using keywords for your location helps too. Adding “Mesa” to your address bar lets people know right away whether or not your site is local. It also tells Google that you’ve got some sort of physical store nearby. Using geo-targeting allows you to target specific areas like Phoenix, Tempe, Chandler, Gilbert, Glendale, Scottsdale, Peoria, Sun City West, Avondale, Paradise Valley, Goodyear, Laveen, Anthem, Fountain Hills, Buckeye, Cave Creek,

Using relevant keywords is a great way to increase your rankings. However, don’t overdo it. Using too many keywords may cause your site to look spammy and unprofessional. It could even hurt your ranking since some search engines penalize sites with excessive amounts of duplicate content.

There are many keyword tools available to help you determine which ones work best for your particular niche. Once you’ve determined which keywords you’d like to target, start writing articles around those topics.

Off Page SEO

Once you have completed your on page SEO you are now ready to move onto off page SEO. Off page SEO involves getting other people to link to your website. This can be achieved via guest posting or submitting your article to directories. The more authoritative domains linking to your site will increase your ranking.

Publish Relevant, Authoritative Content

Publish Relevant, Authoritative Content

Quality, authoritative content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Fine-tune your web writing skills and present yourself as an authority on the topic you are writing about.

There are many tools available to help you with research for content ideas. One popular tool is Buzzsumo. It allows you to enter a term and see all the articles written about that particular subject. From here you can read some sample articles and decide whether or not you would like to write about it.

Many content writer will curate lists of topics they think people might be interested in reading about. This helps build up a list of related subjects that could potentially lead to interesting blog posts. Another option is to look at other blogs in your niche and see what types of posts they publish. Then try to emulate those styles and post similar kinds of content.

Backlinking Can Help Improve Your Page Rank

Another important part of optimizing your site is building backlinks. Backlinks are basically references to your site from other authoritative sources. They give Google additional evidence that your site is useful and trustworthy.

There are 2 types of backlinks, no follow and followed. Google likes to see a natural balance of both types of backlink. The more reputable or trusted source your link points to, the better. This will increase your ranking because Google trusts those sites more.

Social Media for SEO

Social Media for SEO

Using social media platforms like Facebook and Twitter to promote your business can also improve your online presence. These networks allow users to share information about their interests and activities. If someone shares something positive about your company, this gives them credibility when talking about your brand. You should use these channels to create awareness about your products and services.

You can also join groups where others discuss relevant issues within your industry. By joining these communities, you’ll get access to valuable insights into how customers feel about certain brands and products.

Help Google Find your Website

by using structured data markup. Structured Data Markup helps us better understand what information should go where within your content so we can provide more useful searches and answers across different platforms. Learn More…

What does “structured data” mean?

Structured Data Markup lets websites tell Google exactly which pieces of text or images belong together. This means that if you use markup, then Google knows exactly what each piece of content represents — such as a product name, price,

Submit a Site Map

Submitting a site to your Google Search Console will let Google index all of the URLs found on your site. It will also allow you to see how many times those URLs have been indexed. A sitemap tells Google where everything is located on your site. The best thing about submitting a sitemap is that it gives Google a chance to crawl every URL on your site without needing to wait until someone actually visits one of those URLs.

Track Your SERP Results

Google SERPS


Tracking your search engine results pages allows you to monitor changes made by Google over time. For example, you might notice when certain terms start showing up higher in the rankings for specific queries. Or maybe you’d like to track whether or not your ads appear above organic listings. Either way, tracking your SERPS provides valuable insight into how Google sees your site.

In conclusion, SEO is an ongoing process that requires constant attention and maintenance. If you want to learn more about this topic, check out our guide: How To Get Better At SEO.

Take Away

1. Keywords matter – make sure yours are relevant and used correctly throughout your website.

2. Content matters – create high quality content with unique value that’s easy to read and share.

3. Links matter – get links pointing to your site from credible authority sites.

Additional Resources

  • The Beginner’s Guide to SEO: Search Engine Optimization – New to SEO? Looking for higher rankings and traffic through Search Engine Optimization? The Beginner’s Guide to SEO has been read over 10 million times. (
  • Search engine optimization – Wikipedia (
  • SEO Starter Guide: The Basics – A knowledge of basic SEO can have a noticeable impact. Explore the Google SEO starter guide for an overview of search engine optimization essentials. (
  • What Is SEO / Search Engine Optimization? – Get started learning all about SEO from the industry’s most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more. (
  • What is SEO? Search Engine Optimization 2021 – GOOGLE SEO – BEST PRACTICES: Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO can take many forms. Learn more about SEO. (


Factual sentences referenced across top search results:

  • According to industry analyst Danny Sullivan , the phrase “search engine optimization” probably came into use in 1997. (
  • According to Carrie Grimes, the software engineer who announced Caffeine for Google, “Caffeine provides 50 percent fresher results for web searches than our last index…” (
  • In recent years the mobile market has exploded, overtaking the use of desktops, as shown in by StatCounter in October 2016 where they analyzed 2.5 million websites and found that 51.3% of the pages were loaded by a mobile device. (
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Local Market SEO Strategies to increase your business Sun, 22 Aug 2021 19:59:43 +0000 Continue reading "Local Market SEO Strategies to increase your business"



Local Marketing SEO Strategies

Using local market SEO strategies to get more customers is a great long term marketing strategy that can deliver immediate results. Local search engine optimization can be used for many different types of businesses, including restaurants and bars, real estate agents, dentists, lawyers, doctors, plumbers, electricians, auto mechanics, etc.

What kind of business can use local market SEO Strategies?

Home Services Professionals

All kinds of businesses can benefit from using local SEO. If you own or manage an office building that has multiple tenants, then it would make sense to have your website optimized so that people searching in their area find you first when they type “office space” into Google.

You could also do well by optimizing your site for multiple locations if you run a restaurant with more than one location. People who live near one location may want to eat there often while those living further away might only visit once every couple months.

Home service providers like plumbers, home improvement, handyman services, pest control companies, landscapers, pool cleaners, roofers, painters, carpet cleaners, window installation, flooring contractors, heating & air conditioning technicians and more can benefit greatly from local SEO marketing strategies.

Local Market SEO Strategies Can Help Reduce Your Marketing Costs

Is using local market SEO strategies a good way to get new customers?

Using local marketing SEO strategies is the best way to get your business noticed by potential customers. Competition for customers online in the local market is fierce so having a consistent strategy in place can help to keep you in the game. Unfortunately this is where many business fail. This is also an opportunity for businesses to take advantage of having a solid marketing plan in place.

How can I improve my local SEO ranking

Improve Google Ratings


There are several ways to optimize your local SEO rankings. Here are 3 basic steps to achieving higher rankings.

1) Optimize Your Website – This includes making sure that your web pages load quickly, having relevant content, being mobile friendly, not having duplicate content, having good meta tags, title tag, description tag, H1/H2 tags, internal links, external linking structure, social media sharing buttons, etc.

3) Using social media sites like Facebook or Twitter to build up an audience within your community. These platforms allow you to connect directly with people who live near where you do business.

3) Use Keywords – Make sure that your keywords appear throughout your page text as much as possible.

Google My Business for Local SEO marketing

Google My Business or GMB can also help tremendously with your local SEO strategy. It allows you to create a profile for yourself online which shows information such as address, phone number, hours of operation, photos, reviews, ratings, special offers, coupons, directions, maps, menus, menu items, specials, deals, discounts, contact info, etc. You can even add videos, blog posts, articles, events, etc.

If you don’t already have a Google account, you’ll need to set one up before creating a Google My Business listing.

Is Google my business Free?

Google my business is a free business directory tool offered through Google’s website. The main purpose of the program is to provide consumers with easy access to businesses’ physical addresses, phone numbers, websites, opening times, email addresses, customer feedback, and other important details about each company.

Why Do I Need Customer Reviews?

There are many benefits to getting customer reviews on your site including:

– Helping increase traffic to your store.

– Getting new leads.

– Increasing sales conversions.

– Boosting brand awareness.

– Creating credibility.

– Providing proof of quality service.

– Making your business look trustworthy.

Improving your overall rating

Improving your overall rating on your Google My Business will help boost your search results by letting Google know that your customers love your products and services. If someone searches for “restaurant” and sees that you’re rated 4 stars out of 5, it gives them more confidence that they’ll be satisfied if they visit your restaurant.

Getting More Traffic To Your Store

When potential customers type in their city name into Google Maps, they see all the listings available in that area. When there are multiple restaurants listed under the same category, Google uses its algorithm to determine how well those listings show up.

If you are optimized correctly and have collected reviews from your past clients, this will all contribute to your rankings and getting more traffic to your website.

How Can I Get Better Rankings On Search Engines?

You should always try to improve your rankings on major search engines. There are several ways to achieve better ranking on these search engines. Here are some tips:

• Optimize your website using HTML code.

• Create high-quality backlinks from reputable sources.

• Submit your website to directories.

• Write unique content for your website.

• Add images to your website.

Boosting Brand Awareness

Google my business is great for boosting your brand awareness. By posting information to your Google My Business profile, you give potential customers another way to learn about your business.

This includes things like your address, hours of operations, pictures, reviews, ratings, specials, deals, discount codes, contact information, etc.

Providing Proof of Quality Service

Statistics show that consumers are more willing to buy your product if they see positive testimonials from previous customers. Having happy customers leave reviews helps build trust between your business and your clientele.

Likewise, if you have a negative rating or review, don’t panic! Statistics show that when a business responds to a negative review in a way that offers to help and is supportive of the negative responder, that new visitors consider that a good business regardless of the review.

Customer Feedback Is Key

If you want to get ahead as a local business owner, then collecting customer feedback is key. It shows that you care enough about your customers to make sure everything goes smoothly during their experience at your establishment.


If your primary source of business is from the local market , then you will definitely want to invest in some local market SEO strategies. Start with making sure you have a solid foundation to build on. This will assure you are maximizing your marketing efforts and results.

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6 Ways Local Businesses Can Benefit from Content Marketing In Mesa Arizona Sat, 31 Jul 2021 12:20:13 +0000 Continue reading "6 Ways Local Businesses Can Benefit from Content Marketing In Mesa Arizona"

Content Marketing

Local businesses in Mesa Arizona are often faced with the challenge of being able to compete with larger companies in their space. One way that they can do this is by utilizing content marketing. Content marketing is a strategy for developing and distributing valuable, relevant, and consistent content to attract new customers in Mesa. In this blog post, we will discuss 6 ways that local businesses can use content marketing to reach the next level!

Here are 6 ways to start content marketing in your local market

1. Write a Blog

A blog lets you share knowledge through articles, photos, and videos with your customers. It also gives them an inside look into what makes your business the best in town! Your target market will be able to relate more to you if they know that it’s just like their own small business.

2. Social Media

Another strategy for content marketing is by joining a social network. You can use it to share content that is relevant and valuable to your target audience while building relationships with them through comments, likes, shares and more. There are a variety of networks to choose from, which will depend on your business and what you are trying to communicate.

3. Company Newsletter

Another way for local businesses to benefit from content marketing is by creating an email newsletter. Sending monthly or bi-weekly newsletters will keep customers updated on what’s up and coming with your business. Whether new discounts or offers, keep your customers in the loop with what’s new.

4. Article Submission

Article submissions is another great way to get your message in front of a large audience. This type of content is usually longer and more in-depth than other types, with the goal being to provide readers with an interesting story or information that they would not have been able to get elsewhere.

Article submissions can help you create relationships outside of your local communities. If done correctly, this can grow your market exponentially.

5. Educational Webinars

Educational webinars are a great way to show off your expertise. This type of content is targeted towards readers who want to learn about what you know and how it can help them in their lives. By doing this, they will get the chance to have their questions answered by someone who has done plenty of research on that topic already.

6. Video Marketing

Video marketing statistics show that people who watch videos are twice as likely to buy a product or service, compared to those that don’t. Video marketing is one of the most powerful tools for local businesses and freelancers because it brings together many aspects in just a few minutes.


Content marketing is a tried-and-true method of marketing that works for all types of businesses, no matter what their size. It offers a cost-effective way to get your message out there and it can help you stand apart from the competition by showing off who you are as an individual or company.

If you see the benefits of content marketing for your local business in Mesa AZ but your just not sure where to start, schedule a 30min strategy session and find out what’s the latest hot strategy in content marketing.


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Advantages of Local Market SEO for Small Companies Thu, 17 Jun 2021 13:26:12 +0000 Continue reading "Advantages of Local Market SEO for Small Companies"

In basic terms, many small companies are handling the exact same concern when it pertains to taking on the nationwide brand names – Budget Limitations! That’s why tactical local market SEO is such an effective marketing choice; it permits local small company owners to take on huge box brand names in the fight for company development. As being an excellent monetary alternative, local SEO is incredibly efficient in producing leads for your service.

Often today, local marketing involves a combination of 2 or 3 strategies. A subset of local area marketing includes local search marketing, also known as local SEO. Local search marketing specifically refers to ways to ensure that a business is found in search results, positioning pages and online maps with potential local customers. Local businesses can get 100% of the customers from within a few miles. You may have heard the phrase “high street business” (or “high street business” in some countries). This refers to the fact that small businesses are literally dependent on foot traffic or being seen on major roads.

What is Local market SEO?

A massive 85% of company owner depend upon word-of-mouth recommendations, revealing simply how essential it is to reach consumers in your area.

Local marketing methods are a little various compared to the approaches and strategies you’ll utilize for basic marketing, as you will be striving to discover, reach, appeal and engage to local individuals particularly.

We have 20 tested local marketing concepts and methods for a small company. Very first let’s specify precisely what we imply by local marketing.

Local market SEO is specified as marketing methods and techniques that target possible clients in your area within a specific radius of a service– generally within 50 miles.

Often called community marketing or location-based marketing, it can include conventional offline marketing or internet marketing that is geographically targeted.

Having an effective local market SEO project.

As part of your local marketing techniques, make sure you are customizing projects in your area. Start a local e-mail list by asking everybody coming to your shop for their e-mail address, and demand consent to send them interactions.

Here Are a Few Proven Ways Improve Local Market SEO.

To control local search outcomes, you require to get on-page SEO. There are 2 primary aspects that impact your on-page SEO: In other words, you require to inform Google plainly what products/services you use and where you provide them.

Local Market SEOIn other words, local citations assist your service construct prominence and importance on Google. Leading local citation websites consist of, Apple Maps, Google My Business,,,,,,,, and so on.

Backlinks, or links back to your site on other websites, play an essential function in local ranking. Google think about backlinks to be trust votes, so premium backlinks will assist your organization develop prominence on Google.

Social media has billions of active users, which means you can meet existing customers and new opportunities there. Social media is a great tool for growing fans who can act as advocates for your brand and spread the news about your products / services far and wide, offering you many opportunities for values earn local and backlinks. In addition to supporting local SEO efforts, social media integration will also help you build trust.

For a small businesses to get the most from their local market SEO strategy they will be required to spend quite a bit of time learning a specific strategy. In some cases they may even be required to set up the different types of social media platforms or accounts they will be using.

The bottom line is their are a lot of moving pieces when it comes to doing a local market SEO campaign. It will require some focus and dedication to be successful.

Your best option as a small business owner is to hire a good digital marketing firm that specializes in working with local business. These agencies understand all aspects of local marketing and will get you the best results.

For more information on how you can out rank your competitor in your local market click the link below

Local Marketing Strategies

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Social Media for Home Service Businesses Tue, 25 May 2021 14:54:16 +0000 Continue reading "Social Media for Home Service Businesses"

Using social media for home service businesses is a great way to market your business and gain potential clients and referrals.

Typically, home services businesses have depended a great deal on word-of-mouth marketing to acquire brand-new customers. While this is still an extremely viable option – and worthwhile – type of marketing, modern-day digital marketing has increasingly gained more ground thanks to innovation.

The Internet especially offers businesses a wide range of strategies to reach broader audiences and manage their credibility. One such tool is social networks.

And to be certain, social media for home service businesses is a good option

Social network platforms are not simply where business pages and profiles are showcased. They are centers for individuals to interact, share their viewpoints, make suggestions, and reveal their likes or dislikes– now doesn’t that sound a lot like word-of-mouth marketing?

How do you pick the right social media for home services businesses platform for your organization?

Everything boils down to each platform’s limitations and guidelines, material requirements, marketing alternatives and available audiences. It likewise comes down to your individual choice, and how you choose to display your services, promote your company, and connect with clients.

Social media for home service businesses and how to use

Once you have determined the right social media platform for you home services business you will need to create a posting schedule that is consistent and engaging with your target audience. Don’t forget to add some discount offers in the mix from time-to-time.

Social Media for Home Service Businesses

The Top 5 Platforms for Home Services Businesses


YouTube is the 2nd biggest search platform worldwide after Google. It attracts an audience of 18 to 65 years of age and has more than 2 billion active users.

This platform is video-based and has other areas that permit you to share pictures, interact with an audience when premiering videos, and build a group.

Wish to display your roof repair or HVAC maintenance and repair abilities?

Or possibly share a DIY tutorial on how to repair a reasonably obstructed cooking area sink?

YouTube is your best alternative if you desire to go the video path.

YouTube’s algorithm, nevertheless, like all other platforms, occasionally makes modifications to stay up to date with customer requirements. When making subject matter for YouTube, keep it helpful and in line with the platform’s guidelines. Keep the videos entertaining, and high quality.


Facebook is among the platforms that have actually continuously altered its settings to accommodate companies’ requirements. It has more than 2 billion active users internationally, the majority of whom are in between 18 and 65 years of ages.

Developing a Facebook Business Page is a great option for all kinds of services. You can use it produce a large range of information focused on bringing in, nurturing, and keeping customers.

Facebook permits you to publish text, images, videos, contests, events, and construct an e-commerce page on the platform where you can offer products/services or book consultations, and more.

With Facebook, you can likewise automate an excellent variety of marketing activities and make the most of targeted marketing and paid advertisements.


Instagram is more recent than Facebook and already has more than 1 billion active users worldwide. It draws in a more youthful audience than Facebook, and has actually rapidly turned into the simplest platform to promote services to a young target market.

Whoever stated that young individuals aren’t property owners or ever in necessity of repair work services? Numerous homemakers likewise like to hang around on Instagram, as do DIYers.

When publishing these, you might draw in more fans than you anticipate, this platform supports pictures and brief videos; utilizing the ideal hashtags! The platform likewise provides numerous tools;

These tools enable you to run surveys and studies, develop longer videos, and share something intriguing from within the platform. You can likewise incorporate Instagram with other platforms, such as Facebook and Twitter

To win on Instagram, you really need to have good quality images and videos and correspond in your publishing schedule. Make the material intriguing and utilize paid advertisements whenever you require to reach a larger audience. You can likewise use IG influencer marketing as it has actually done marvels for many services.


With more than 330 million active users, Twitter is a platform that attract organizations and professionals of all sorts. It especially brings in an audience aged 18 to 49 years and is more conventional than Facebook and Instagram. Why do you believe political leaders like their tweets?

Twitter is a great alternative if you are looking for an official method to interact with your audience. Text material on Twitter is normally restricted to 280 characters. If you have a longer message, you can produce a thread or utilize other platforms to pass the message through.

If you wish to grow your market utilizing Twitter, make sure to enhance your company profile and utilize such tools as hashtags, retweets, mentions, and replies.


LinkedIn takes the cake when it comes to professionalism. It is the one social networks platform where rule is the order of business. You will not see company pages with a lot of action on LinkedIn; rather it’s the service owners and their workers who are more actively and continuously in pursuit of connections. B2B networking is a significant thing on LinkedIn.

The audience you will discover on this platform aged in between 25 and 64 years – and the majority of them have a college and numerous degrees to show off. That must not hinder you, specifically if you are looking to make connection with other business– and you never ever understand what that might bring your organization down the line …

This list is in no way a complete list of all the platforms that a business can company to utilize itself. Some websites are significantly turning up and acquiring appeal within a brief time period, that it’s just natural that they slip through the cracks.

Using Social Media for Home Services Businesses Marketing

To make your choice simpler, think of your marketing. All the social networks platforms we pointed out featured integrated data that reveal the (ROI) for organically produced and paid marketing efforts.

A few of them feature integrated advertising campaign management tools you must understand and be knowledgeable about – however if all of it seem like a lot of information to remain on top of, perhaps you would be better off relying on a pro for suggestions.

Your success in using social media for your home service businesses depends upon the audience you wish to reach, the kind of material you publish, and your understanding of the platform’s algorithms. Bear in mind that these algorithms modify occasionally, so you really need to constantly be at the top of your business.

Should you need more info on social media for home service businesses  and how to use to gain more customers, click HERE to complete a simple no-obligation discovery form that will help you determine the best option for your business.

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Building a Home Services Website Fri, 12 Mar 2021 14:52:18 +0000 Continue reading "Building a Home Services Website"

(and 5 Other Alternatives If You Can’t Afford One)

A professional home services website is essential for every business that wants to prosper in the technology age. Apart from being an authoritative platform on which the company communicates its brand, it also helps considerably with engagement and conveying your services. It also makes you stand out as a professional in your field.

Then there’s marketing. Through website analytics, a business owner can quickly tell the demographics of those who show interest. On-page and off-page SEO also goes a long way in building online visibility and search engine ranking.

But how do you actually build a website? And what can you do if you can’t afford one?

How Do I Build My Home Services Website?


There are various ways to go about building your home services website. And frankly, anyone can create a website these days with a good Internet connection. Here are your options:

Template-based website builders

These require no design or development skills at all and are exceptionally popular when it comes to building a website on a low budget. Some of the best website builders out there include:

Do keep in mind that you will still need to pay for things like a domain name, business email, hosting, and customized themes. There’s also photography to take into account or the purchase of stock images. You will additionally need to put in some time and effort to learn the platform of your choice. WordPress, in particular, is the trickiest but also the best when it comes to ranking on search engines.

Seek out a freelance web designer/developer

Home services website

It is no secret that you can hire freelancers online these days for a fraction of the price you would pay your local creative agency. This again applies to those on a small budget who are also short on time and other resources. The freelancer you hire to design and develop your home services website may even be available to check in on your website every so often and perform maintenance checkups. They may even be willing to post content for you and assist with admin tasks as well.

Some of the most popular freelance outsourcing sites include:

While an affordable option, finding the right freelancer may take some time and effort. To streamline the process, make sure you create an ad with specific details about what you want so that the freelancer can bid on it knowing all the specs of the job. 

Moreover, don’t hire someone simply because they’re cheap; peruse their profile and portfolio first and have a look at what projects they are currently working on (you would want to avoid anyone already working on 27 other projects!). Before you decide to hire, hop on a video call with your shortlisted candidates to verify that they are not scammers or fake profiles — unfortunately, this does tend to happen when there is no supervision or control over who creates a profile.

Hire an agency

Agencies maybe your best option when it comes to creating a professional-looking, fully functional home services website. They won’t limit your options with template designs and quick fixes, and they are usually comprised of specialists, in which case you may be able to get a full package of web design, marketing, and branding services by a team of real experts who know what they’re doing.

But do be aware, these professional services come at a higher cost due to the quality they offer, and a website alone may cost you anywhere from $500 to $10,000! As a small business that requires an uncomplicated website with only a few pages, consider putting aside $1000-$3000. If you’re serious about your business, you will not squirm at making such an important investment.

5 Alternatives to Building a home services website

Are you hoping to avoid the whole website-building hassle altogether? If you are, you can still build your online brand and presence. It’s only the platform that will be different.

A website is not the only tool that a business can utilize to create an online presence. There are various alternatives you can look to which as much less pricey, too.  Below are some of the most commonly sought after alternatives for home services businesses:

1. Google My Business

A Google My Business page is an all-in-one listing management tool. This tool displays your business information and your business’s location will also appear on Google Maps. You can also take advantage of other tools, like Reviews and Insights. You can even create a DIY site if you like and promote events and special offers. It will boost your visibility on the search engine results page when a relevant query is placed. A GMB page is responsive, mobile-friendly, and can be optimized for SEO.

2. Online Local Business Directories

Yes, you can pay for a listing on your local online business directories such as Yellow Pages and Foursquare. These online directories allow you to optimize your listing for SEO and showcase as much information about the business as you can. You can also just list the basics – name and contact information of the business and services and working hours, and you’re good to go. 

3. Review Sites Listings

Review sites such as TripAdvisor, Yelp, and Angie’s List are well-optimized for search results. Hence, a listing on these sites will allow you to take advantage of their undeniably impressive business-boosting functions. The best part of registering your business with review sites is that clients tend to trust any review they read on them! And if you’re low on reviews, you can always invite your current customers to these platforms and have them give their two cents.

4. Facebook Business Page

Facebook has over two billion active users. It is one of the few platforms that are continuously improving its B2B offerings and helping new businesses promote themselves. With a Facebook business page, you can create an e-commerce store, accept payments, book appointments, share content through posts, create promotions, announce events, set up ad campaigns, and do pretty much anything you need to attract and retain customers. You can also use Facebook for SEO purposes or targeted advertising. The possibilities are endless!

5. Online Marketplaces

Online marketplaces perform well on search engines, and a listing on them can significantly boost your presence and sales. They are also a great starting point for small niche businesses, as you can position your business in front of your target audience without the need to resort to advertising. For home services business, your go-to marketplaces should be Handy, ProReferral, and Serviz.

Regardless of the options you choose, you must maintain a professional online presence at all times. Be sure to craft an online marketing strategy and implement, review, and improve your online marketing efforts constantly.

If you need help figuring out what alternative to use for your home business website, feel free to ask us any questions.

You can call us directly at (612) 405-0114 in MN or (623) 295-9760 AZ or Schedule an video appointment here:

Website Strategy Session

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